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How State Farm Engages Younger Audiences Through Gaming
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
Findings, consumer expectations and concerns about the holiday shopping season.
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
Take a photo tour of what was new and different this year at New York’s homegrown festival.
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CMO of game developer Scopely says performance marketing is about more than mathematics.