Articles by Kaylee Hultgren

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Candidates embraced marketing approaches with differing social media and paid advertising strategies.

For those businesses that have been greatly affected by the spread of Covid-19, here are tips on communicating to consumers.

As event cancellations in response to Covid-19 continue, businesses are pivoting to digital strategies and convention centers are taking precautions.

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

A review of U.S influencer marketing enforcement and guidance.

The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.

Keyword research tips for marketers to achieve higher search rankings for digital content.