Articles by Kaylee Hultgren

Social Media Marketing: Ways Brands Can Improve Reporting

|  by Chief Marketer Staff

The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to master one-click purchasing capabilities as…

Five Ways Brands Can Make Use of Google’s Cookie Deprecation Delay

|  by Chief Marketer Staff

Google recently announced that it would delay cookie deprecation until 2023, which means that marketers preparing for an alternative to digital measurement and attribution were gifted extra time to find and implement solutions. However, brands should make use of the extra time they’ve been granted, according to a column in AdExchanger from Mario Diez, CEO…

Five Martech Trends to Keep an Eye On in 2021

|  by Sherry Chiger

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.