Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
Articles by Kaylee Hultgren
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Tips for Finding a Niche Idea for a Podcast
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
How FX Deployed Drones and Robots For Its Hit Series ‘Dave’
Check out FX’s surprise-and-delight campaign for its hit series “Dave,” which involved a 50-foot drone robots and a furry anteater on wheels. Read on in Event Marketer for the scoop.
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
CPG Brands Reveal Increased Marketing Budgets and Data-Informed Engagement
Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.
FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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