Kaylee Hultgren
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Engagement
Cause Marketing Roundup: Five Brands Making a Difference Through Wellness and Inclusivity
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
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Demand Gen
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
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Loyalty Marketing
Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
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Demand Gen
Tazo Tea’s ‘Tree Corp’ Initiative Creates Green Spaces for BIPOC Communities
Inside Tazo Tea’s climate justice cause-marketing campaign designed to enhance “tree equity” for BIPOC communities.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Demand Gen
Lexus Unveils a Concept Car Designed by the Twitch Community
We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Profiles & Campaigns
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
