Kaylee Hultgren, Author at Chief Marketer

Marketers on Fire: State Farm CMO Kristyn Cook

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Digital

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Demand Gen

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

Acquisition

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Engagement

Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series

A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

Engagement

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

Digital

Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic

We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

11 Bizarre and Buzzworthy Experiential Activations From 2022

For some inspiration in the new year, check out this crop of weird and wondrous crop of experiential activations from 2022.

Social

Brands on Fire: e.l.f. Beauty

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Acquisition

Marketers on Fire: Homedics CMO Kristen D’Arcy

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.