Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Engagement

Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series

A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

Engagement

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

Digital

Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic

We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

11 Bizarre and Buzzworthy Experiential Activations From 2022

For some inspiration in the new year, check out this crop of weird and wondrous crop of experiential activations from 2022.

Social

Brands on Fire: e.l.f. Beauty

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Acquisition

Marketers on Fire: Homedics CMO Kristen D’Arcy

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Demand Gen

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Data & Analytics

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

Data & Analytics

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.