Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

Technology

Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm

Three ways to approach last mile marketing to increase effectiveness.

Digital

Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

Social

PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

Technology

Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

Digital

Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

Digital

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.