Engagement for brands on Facebook surged during the past year, according to Adobe’s “Q3 2012 Global Digital Advertising Update.” Not surprisingly, mobile users accounted for a significant portion of Facebook engagement. Marketers are probably aware of the need to focus more on social engagement, but this report is a stark reminder of just how important…
Last week, the FTC held a one-day summit about robocalls called “Robocalls: All the Rage.” One of the day’s sessions covered the basics of robocalls, which are summarized in the infographic below. The infographic, which is embedded below, is separated into four sections: technology, geography, the phone call and the money. Consumers can use this…
Take it from English poet John Donne (sort of): No marketing channel is an island. This search engine marketing manager has posted a reminder that marketing isn’t about independent activities. He says, “paid search (and every other marketing channel) are uniquely dependent on each other and in order for the marketing effort to succeed, the…
According to MarketLive, 21 percent of online buyers in the U.S. plan to purchase holiday gifts with their mobile devices this year, a large increase from the 11 percent who planned to do the same last year. The survey also found that 42 percent of online shoppers will check for sales and specials via their…
There’s been plenty of attention given to mobile payments recently, but traction with consumers is yet to be seen. The benefits of mobile payments for technology companies and merchants are clear enough: they fit into advertising and deals businesses, and they can allow merchants to avoid interchange fees that credit card companies charge them, for…
Groupon is partnering with YaDig.com to enable consumers in the Middle East to read about and review businesses before buying online deals from them. YaDig is a regional review site. It’s sharing of reviews on Groupon.ae will be the first time YaDig is sharing its reviews with a site. All Groupon.ae users will now be…
Every day, we try our best to post valuable content for marketers who are interested in learning more about lead generation and local commerce. While it’d be great if everyone could stop everything they’re doing and give their full attention to all our posts the moment they go up on the site, we know you…
According to Nielsen’s Global AdView Pulse report, Internet ad spend grew 7.2 percent in the first half of 2012 compared with the first half of 2011. Meanwhile, radio ad spend grew 6.6 percent, followed by cinema with 5.9 percent growth, outdoor with 4.7 percent growth, television with 3.1 percent growth and newspapers with 1.6 percent…
Trefis, a financial platform that aims to show how a company’s products affect its stock, thinks Groupon’s stock is worth $7.75 a share, significantly higher than its current sub-$5 level. Despite the company’s struggles
The Federal Trade Commission (FTC) held a one-day summit Thursday on the topic of robocalls. “Robocalls: All the Rage” covered the whole gamut of robocalling-related topics, from the formative days of telephonic technology, to the rise of VoIP, to the laws regarding robocalls, to the call-blocking technology available today, among many others. While there were…
