Brian Quinton, Author at Chief Marketer

Broker Roundtable: Mobile Devices and Data Collection

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How does the increasing sophistication of mobile devices affect data collection?

Social

National Guard Facebook App Lets Users Make Their Own Music Video

If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users

Agencies

General Mills Tests Using Groupon to Drive Trials, Coupon Use

In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.

Agencies

Social Coupons Add Mobility for Real-time Deals

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

Mobile

Soap.com, Diapers.com Roll Out Smartphone Apps that Work Offline, Too

Mobile commerce is often great in theory and hideous or frustrating in practice. Not only are the screens small, the product shots hard to see and the checkout pages difficult to type into

Agencies

Deal Sites Driving Down E-Mail List Prices: Worldata

The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.

Mobile

Chicago Bulls Score with On-Demand SMS Game Updates

As many guys will admit, getting game score updates pushed to a smartphone is one of the main reasons for owning the device. By downloading an app such as

Mobile

Use GPS to Personalize the Mobile Experience

There are a number of questions CEOs should ask themselves prior to launching any mobile program: “How are people actually going to interact with my company/products/brand on their phones or tablets?” “What features should I prioritize (and which ones should I ditch)?” “Should I go with an app, a mobile-optimized site, or both?” But of all these questions, one that skips to the front of the line is, “How can I do cool stuff with GPS to attract customers who are nearby?” And then, “But what if I’m not a brick and mortar store—can I still benefit from GPS?”

With easy-to-integrate GPS functionality and built-in cameras on most mobile devices, there’s no reason for marketers not to make use of this functionality. But how should they do it? And who should do it?

Marketers in almost any industry can use location-based tie-ins to boost their mobile traction.

Agencies