Brian Quinton

• Mobile

  Optimizing your eCommerce Site for Mobile

  Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty approach to mobile commerce which is marked by a brand’s attempt to recreate its entire website for the mobile platform.

• Agencies

  Shopkick Partners with The CW to Offer Mobile Deals via TV Ads

  When it comes to motivating users to become active in check-in services, discounts and deals are still uncharted territory. A recent survey of U.S.

• Digital

  In Search, Guarding Against the Deadly (and Costly) 404 Error

  Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?

• Agencies

  High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

  Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

• Social

  Chicken of the Sea Uses Social Mermaid to Revitalize the Brand

  The effort involves online video, twitter, Facebook and even a branded casual game.

• Agencies

  Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

  Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

  The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

• Digital

  How to Heal Your Site after Google’s Panda Update

  Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”

• Agencies

  Email and Social Powers Daily Deal Sites

  For many daily deal sites, email is the force driving sales and consumer interest.

• Social

  Don’t Give Up Your Customer Relationships to Go Social

  It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.

• Agencies

  Oh, My God– They’ve Tracked Kenny!

  Apparently two things are inevitable when you cover new marketing technology as much as I do. First, you become attuned to the point at which technical explanations no longer make sense, and you have to look for help in dumbing it down to their …