Beth Negus Viveiros
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Mobile
2012 PRO Award Finalist: Nickelodeon for Sony Pictures
Sony Pictures used a mobile campaign centering on the theme “Naughty or Nice” to engage moviegoers to see “Arthur Christmas.”
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Social
2012 PRO Award Finalist: redpepper for Kirkland’s
To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.
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Social
2012 PRO Award Winner: PHD for Bissell
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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2012 PRO Award Finalist: Barnes & Noble College Marketing
Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience.
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.