Beth Negus Viveiros
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Acquisition
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
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Digital
2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products
For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.
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Acquisition
2012 PRO Award Finalist: Prizelogic for Disney Cruise Line
To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.
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Engagement
2012 PRO Award Winner: SpyderLynk for Glamour Magazine
To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.
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Creating Brand Buzz With Moms and Geeks
Brands as diverse as Cartoon Network, Hershey’s and Trojan are using events like BlogHer and Comic-Con to connect with consumers.
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Data & Analytics
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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Data Driven ROI
Revolution Targets the Sporting Life
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.
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Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
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George P. Johnson Makes Events Social
Thanks to social media, an event is now a trigger in a bigger engagement strategy, says Jeff Rutchik of George P. Johnson, the #12 agency in the 2012 Promo 100.
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In Wake of Aurora, Warner Bros. Makes the Right Moves
No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of “The Dark Knight Rises.”