Beth Negus Viveiros
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Email
Emails We Love: Funny or Die….or Bounce
Humor isn’t always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9’s Bounce are both up to the task.
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Data & Analytics
The 12 Tips of Successful Holiday Email Marketing
Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.
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Data & Analytics
Video Helps Plastic Manufacturer Kydex Reach Designers
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.
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Data & Analytics
Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
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Direct Marketing | Print
Crafting an Irresistible Email Subject Line
Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.
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Direct Marketing | Print
Emails We Love: Urban Decay Beautifies the Inbox
Urban Decay’s clever copy entices email recipients to “click them….maybe” and find out about a new sale.
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Digital
Social, Search and Strategic Planning Level the Playing Field for Small Businesses
Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger
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Data Driven ROI
Loyalty Program Helps Double Cola Compete in the Beverage Wars
A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.
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Engagement
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Acquisition
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.