B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.