Beth Negus Viveiros
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Mobile
Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile
A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”
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Acquisition
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Data & Analytics
Informing B2B Conversations With Content Curation
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
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Data & Analytics
Proving the ROI of Dynamic Content Marketing
Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.
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Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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Data & Analytics
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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Acquisition
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
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Acquisition
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Acquisition
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.