Beth Negus Viveiros
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Data & Analytics
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]
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Data & Analytics
Weather.com Develops Targeting Solution
Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.
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Data & Analytics
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
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Data & Analytics
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
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Data & Analytics
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
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Acquisition
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
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Data & Analytics
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
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Direct Marketing | Print
USPS Must Delay 5-Day Delivery Plan
Congress has forced the USPS to delay its switch to 5-day mail delivery.
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Data & Analytics
Data Reveals Businesses Investing in Tablets
Businesses are increasingly investing in tablets for employees instead of replacing existing…
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Data & Analytics
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.