Beth Negus Viveiros, Author at Chief Marketer

Automation, Martech Experts in Demand: Salary Guide

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Facts & Figures

B2B Marketers Need to Get Ready for GDPR

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Email

Smart Ways to Harness the Power of Testing in B2B Email

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Events

B2B:Chicago Launches Debut Event

B2B:Chicago is getting ready for its first event, while the ANA’s Chicago B2B chapter gets ready to ramp up activities again.

Digital

Using Personalization to Create Meaningful Customer Conversations

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge.

Digital

Are You Ready for the Changing B2B Customer?

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Profiles & Campaigns

Anime-Inspired Campaign Makes Oregon Seem Magical

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

Profiles & Campaigns

PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Engagement

Wakanda Forever: Black Panther’s Lessons for Marketers

When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.

Data & Analytics

C-Suite Puts Emphasis on Customer Experiences: IBM Report

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.