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When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like "Castle Rock," "Legion" and "The Gifted." Here's an inside look.
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.
A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.