Beth Negus Viveiros, Author at Chief Marketer

HP Improves ABM with Sales and Marketing Integration

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

MarTech

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Facts & Figures

CCPA: 3 Tips to Get Ready for Compliance

Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.

Profiles & Campaigns

CMO Q&A: McAfee’s Cybersecurity Marketing Challenges

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Profiles & Campaigns

Justworks Refines Online Lead Nurturing With Testing

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

Email

Email Templates Help Ohio State Create Consistent Branding

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.

Email

Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked

Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.

Profiles & Campaigns

Email Personalization Boosts Bernie 2020 Donations

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

Facts & Figures

B2B Online Shoppers Want Loyalty and Simplicity: Report

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.