Articles by Beth Negus Viveiros

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.