Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

Crown Royal is out with a line of limited-edition packaging tied to its association with NASCAR.

SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES: (SITE) has opened its first regional office in Europe. The office

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

So you’ve decided to start a Pay Per Click campaign and have opened accounts with Yahoo Search Marketing and Google AdWords. Now what?

Just like highways, the Internet experiences heavy traffic. Up until now, the one thing that differentiated regular highways and the Internet was that no matter how much traffic there was, the Internet never required anyone to pay tolls in order to avoid major streams of traffic.

Google’s new beta version of its Google Desktop 3 allows users to transfer information from one computer to another, essentially allowing them “access to anything from anywhere,” as Gartner analyst Allen Weiner put it. In order to utilize this service, users must agree to allow Google to store the data on their servers for no more than 30 days.

The words “search engine” have become virtually synonymous with Google and maybe even Yahoo! and Microsoft. These Web leviathans have dominated the search engine scene and it is difficult to imagine it any other way. But is there a revolution that will usurp these three kings of their thrones?

Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously floundered soon after publication; have spread to their fellow Time, Inc.