Author

  • Dannon Digs Sand Soccer

    The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

  • Back in Blonde: MGM Plans Blowout for Sequel

    The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde

  • Maine to Track Marketing Spending on Drugs

    Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,

  • Father Knows Best

    NOW THAT THE MUSHY flowers-and-candy Mother’s Day season has passed, it’s time to break out the power tools for Father’s Day. The Hallmark Channel is

  • Trial Date Set for 2004 in IRI Anti-Trust Suit Against ACNielsen

    Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.

  • Spears and Skechers Settle Lawsuits

    Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.

  • Clearly Canadian Promotes Sweeps on 4 Million Bottles

    More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

  • Taken to Other Side

    How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW

  • Flour Arrangement

    There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly

  • SASSOON SUES P&G

    Hair care mogul Vidal Sassoon filed a lawsuit against Procter & Gamble earlier this week, accusing the CPG of breach of contract and fraud in its dealings