Facebook is giving advertisers the ability to customize the headlines of their sidebar ads for their Facebook pages, apps and events via the API, Power Editor and self-serve ad tool. This ability to tailor headlines was previously available only to advertisers linking off of Facebook. All advertisers are now able to customize their headlines with […]

The onslaught of Christmas music has relented, TBS is no longer running “A Christmas Story,” and happy teenagers are showing off their new iPads and iPhones at the local Starbucks during normal school hours. Yes, the 2012 holiday season is winding down and it’s time for people to engage in those inner debates about whether […]

“SoLoMo,” the abbreviated name for “social, local and mobile,” has always sounded a lot like “slow mo.” Well, as we head into 2013, slow motion might be exactly how to describe SoLoMo, according to a Wall Street Journal article. With Facebook, Zynga and Groupon seeing their IPOs flounder, the sheen on SoLoMo is a thing […]

When you think of “search,” Google, Yahoo and Bing probably come to mind right away, with AOL, Ask.com and even Facebook possibly popping up after a few extra seconds of thinking. Well, Lycos is hoping that in 2013, you’ll recall their name too. Yes, the search engine of the ’90s is still alive and kicking, […]

Marketo, a marketing-automation software firm, put together a helpful infographic comparing content marketing and traditional advertising. It addresses why companies should use content marketing, how companies are using it and if budgets are allotting more money for the tactic. Here are some of the tidbits of information included: –

“Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012,” writes Shane Snow at Ad Age. He highlights seven shining examples of brands that used content to effectively and creatively build awareness this past year: 1)

The month ending on Dec. 25 was a good one for 55tuan, a Groupon clone in China, according to the company’s CEO. If true, this would make 55tuan the first daily-deals site in the Asian country to turn a profit at a large scale. The group-buying scene hasn’t been an easy one to thrive in: […]

If your blog isn’t generating leads, you’ll probably want to diagnose what ails it, and you should find some sort of comfort in knowing that blogging and inbound marketing aren’t working well for many marketing agencies, social media pros and other related businesses. Here are seven possible reasons why this may be the case: 1) […]

Google has confirmed that it’s testing a new mobile search feature called “Quick View.” The feature, which has been spotted on an iPhone 5, is a “Quick View” button that sits beside mobile-enabled search results. Pressing this button lets users see something like a quick preview of the website without having to load the full […]

Google’s algorithm compels marketers to be very mindful of their ability to churn out high-quality content on their websites and blogs. The problem is that generating good content takes time, creativity and, sometimes, money. But there’s a helpful tool for marketers to help them in this quest: contests. “Through awards of cash, merchandise, free service […]