Facebook is giving advertisers the ability to customize the headlines of their sidebar ads for their Facebook pages, apps and events via the API, Power Editor and self-serve ad tool. This ability to tailor headlines was previously available only to advertisers linking off of Facebook. All advertisers are now able to customize their headlines with titles up to 25 characters. This certainly gives advertisers more control over their ability to say what they want to say in their ads, opening up the potential to make their ads more engaging, creative and click-worthy. According to TBG Digital, the average CTR for desktop news feed and right-hand-side panel was 0.057 percent in the third quarter. (Inside Facebook)
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