Here are the top five questions about A/B testing from 2012, according to Michael Aagaard, the man behind ContentVerve.com: Why do we need to test? What should we test? How do we get started? How do we set up an A/B split test? When can we stop the test? Aagaard answers all five of these […]

“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in […]

SellSimple has launched an iOS application that allows a user to sell an item across several platforms at the same time. The app can post listings on sites like Craigslist, eBay, Etsy, Facebook, Twitter and other outlets, including the SellSimple Marketplace. All a user has to do is take a few pictures of their item, […]

Google+ might not be as big as Facebook, but it’s still a significant tool for B2B marketers to be paying attention to. According to comScore, Google+ boasted about 28.7 million unique visitors via desktop computers in October in the U.S., which places it well behind Facebook’s 149 million visitors during that same month. Meanwhile, in […]

Linchpin SEO, a local digital interactive agency, has created an infographic all Facebook marketers should be salivating for. The infographic is a cheat sheet for marketers and brands who are wondering what works best for wall posts. Here are some of the interesting facts: –

The maddening decline of page reach aside, Facebook and its enormous audience still offers a potentially rich platform for brands to sink their teeth into. “If correctly optimized, Facebook increases brand awareness and advocacy, lowers service costs, and drives customer loyalty and incremental sales,” says Jeff Bullas. He points to two primary tasks to achieve […]

According to eMarketer, global mobile ad spending reached $8.41 billion in 2012, up 105.8 percent from $4.08 billion in 2011. In 2013, mobile ad spending is expected to reach $13.58 billion, up 61.6 percent from 2012. By 2016, eMarketer expects mobile ad spending to hit $36.87 billion. “eMarketer’s estimates of worldwide mobile ad spending include […]

Email marketing is quite popular these days

Pinterest has acquired two-and-a-half-year-old recipe sharing and discovery website Punchfork for an undisclosed sum of money. Punchfork, which features a rather pleasant image-based interface along with community-based ratings and other social features, will continue for the time being, but its website, API and mobile apps will soon be discontinued. “We believe that a unified destination […]

Words, spoken or written, are the primary tool used to convince people to buy your product. But with so many salespeople and marketers around, it’s no wonder that many use the same words and phrases in well-meaning but ill-conceived attempts to differentiate themselves. Here are 11 words and phrases to avoid like the plague, per […]