Words, spoken or written, are the primary tool used to convince people to buy your product. But with so many salespeople and marketers around, it’s no wonder that many use the same words and phrases in well-meaning but ill-conceived attempts to differentiate themselves. Here are 11 words and phrases to avoid like the plague, per the strong and colorful suggestions of Jeff Haden at Inc.com::
1) customer focused
2) best in class
3) low-hanging fruit
4) exceed expectations
5) unique
6) value added
7) expert
8) seasoned
9) exceptional ROI
10) partner
11) turn-key.
Businesses should make it a New Year’s resolution to be unique avoid these words whenever possible. (Inc.com)
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