“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in attribution modeling and tracking how channels affect each other, a rise in gamification, a growing emphasis on inbound marketing, an increase in loyalty marketing, brands as social influencers, and local marketing going mainstream. (Entrepreneur)
Here are some more trends to watch for in 2013:
– What to expect in affiliate marketing in 2013
– What marketers need to know about mobile marketing in 2013
– Five trends for SEO and content marketing in 2013
– Twenty-five online marketing predictions for 2013
– Ten trends for the daily-deals industry in 2013
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