-
Clubbed to Death
Consumers like to belong, but they’re sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal
-
Monster Marketing: Pokemon is white-hot now. But will it be evergreen?
Thankfully, not every toy fad turns kids into knife-wielding, classmate-beating, larceny-committing fiends. Pokemon does, as anyone who has read a newspaper
-
Engagement
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV
-
Off-the-Rack: Web Programs
They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring
-
Acquisition
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
-
Body Counting: McCracken Brooks beefs up with Maier acquisition.
McCracken Brooks Communications’ recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company’s goal of building a 100-person
-
Philip Morris Holds a Mirror Up to Smoke
Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,
-
Playing Ball With Opus
What’s in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency
-
Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the
Author