January 2007 - Page 4 of 47

People in the News

Elise Neel has been appointed director of online measurement for the West Coast at the marketing research firm InsightExpress. Neel previously worked for Cars.com.

Email

Short Cuts

ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.

Lexus Becomes USGA’s First-Ever Auto Sponsor

The U.S. Golf Association has signed Lexus as the first automotive sponsor in the league’s 112-year history.

Agencies

Playtex Starts Promotions for New Tampon

Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling

Campbell Wraps Up Football Season with Food Bank Donations

Some less-fortunate football fans will be well fed before the Super Bowl begins this weekend.

Agencies

Evaluating Web-Generated Names

(Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. “They are not loyal,” some reasoned.

LeadDog Taps Schoonmaker for Sports

LeadDog Marketing Group has hired Bill Schoonmaker to oversee its sports and sponsorship business.

Listline e-Newsletter 01/29/07

JustCircuit.com LLC has introduced an e-mail list of gay party and event
attendees. Some 23,312 e-mail addresses are offered, including 15,000
from the last 12 months.

Digital

Google Adds YouTube to Video Search Result

Google has started including content from YouTube in its video search results, integrating clips from the video-sharing site into Google Video search results for the first time since it acquired the company last November for $1.65 billion.