* JustCircuit.com Gay Party and Event Attendees
* Advancing Christian Leadership
* Global Construction Professionals Database
* Time for Me
* Market Force Ethnic Enhanced
* MeritDirect to Manage Files for 1105 Media
* People in the News
* Knit Simple/Vogue Knitting Magazine
* Classified
NEW LISTS
JustCircuit.com Gay Party and Event Attendees
JustCircuit.com LLC has introduced an e-mail list of gay party and event attendees. Some 23,312 e-mail addresses are offered, including 15,000 from the last 12 months. The source is Web site registration.
Selections: Name, address, income, credit card, interest/event, recency, state/SCF/ZIP
Price: $120/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
Advancing Christian Leadership
Donors to a politically conservative religious organization are named on the Advancing Christian Leadership list. The last-24-month count is 76,675. Direct mail is the source.
Selections: Telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: All-n One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
Global Construction Professionals Database
Global Equipment Co. has introduced several databases including one that names 11,679 construction professionals. This file is comprised of individuals who made purchases from various Global catalogs. Buyers include owners, partners, CEOs, CFOs, engineers, production managers and other executives in the construction industry.
Selections: Gender, one per site, number of employees, state/SCF/ZIP
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 [email protected]
NEW SELECTS
Time for Me
AmeriMark now offers overlaid Alexa selection data on the Time for Me catalog file. Newly introduced selects include age, income, presence of children and various niche categories. Some 141,411 buyers are available from the last 12 months.
Additional selections: Hotlines, credit card buyers, dollar amount spent (cumulative ranges), large size buyers, last purchase amount, multibuyers, Z-24 demographics/product, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]
UPDATED LISTS
Market Force Ethnic Enhanced
Market Force Corp. has introduced a new business owners database enhanced with data from Ethnic Technologies. A total of 239,649 names have been assembled from public records.
Selections: Business/industry, contact name only, ethnic, gender, home-based/business address, telephone numbers standard/directory assistance, pre-openings, URL address, white/blue collar, SIC code, state/SCF/ZIP
Price: $85/M
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]
IN THE NEWS
MeritDirect to Manage Files for 1105 Media
MeritDirect has been appointed list manager for 1105 Media Inc., effective Feb. 1. More than 3 million names are available in this list portfolio. The appointment covers all lists previously owned by 101 Communications, Stevens Publishing and the Contingency Planning Management Group. Some of the publication lists involved include Redmond Magazine, Federal Computer Week and Environmental Protection. Worldata has been handling these files. Contact MeritDirect, Jeff Moriarty at 914-368-1198 or [email protected]
People in the News
Focus USA has announced two new staff additions. Courtney Cardozo has joined Focus as an assistant account manager. Cardozo was formerly a list manager at the Alexander Hamilton Institute. Gina Carrion has been named fulfillment coordinator at Focus. She formerly worked for Specialists Marketing Services Inc.
SPECIALS!
Knit Simple/Vogue Knitting Magazine
SoHo Publishing Co. is offering $10/M off to the best price of the Knit Simple and Vogue Knitting Magazine lists to new test mailers. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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