Month: January 2007

• Agencies

  Sharper Image Reports Sales Declines

  Sharper Image Corp. posted total sales of $117.7 million for December, a 22% drop from $150.3 million in the prior year.

• Digital

  Short Cuts

  Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews

• Agencies

  Yahoo Launches Intern Contest Tied to Apprentice Premiere

  Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes

• Agencies

  Grease Takes To the Streets Via Buzz Campaign

  Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.

• Ogilvy Restructures 141 Worldwide

  The Ogilvy Group has consolidated its marketing services agencies, including promo shop 141 Worldwide, into a new business division.

• Mobile

  Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research

  Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

• Pernod Ricard Names New Spirits Marketing Exec

  Pernod Ricard USA has named Patrick Piana senior vice president, spirits marketing.

• BJ’s Wholesale Club Brings Back Retired Marketing Exec

  BJ’s Wholesale Club, Inc. has made several changes to its leadership team.

• News Briefs

  BURGER KING: will open its first restaurant in Indonesia, set to open in Jakarta by June

• Agencies

  Pop-Tarts Play Trivial Pursuits

  Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries