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Consumer Marketing

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Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest

Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest

Posted on February 5, 2014 by Chief Marketer Staff

Stephen Gandel (CNNMoney)

Warren-Buffett-9230729-1-402 The sweepstakes company, SCA Promotions, is embroiled in a controversy with Yahoo and Warren Buffett over who had the idea first for a contest around the NCAA men’s basketball tournament and a $1 billion prize. A cautionary tale? Perhaps.

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