Wrigleyhoops.com Hypes NBA Sponsorship
The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.
Wrigleyhoops.com features NBA-themed promotions, including a “Do You Have the Real Stuff” instant-win promotion with a grand-prize playoff payoff. Fans will be able to win instant prizes by entering a code from any Plenty Pak of Wrigley’s assorted flavors at http://www.wrigleyhoops.com/NBA, by text messaging the code to 30333 or by mailing in a free entry.
Nearly 80,000 instant prizes will be in a mix, including gift certificates from $25 to $250 to buy NBA merchandise at http://www.NBAStore.com and free Wrigley’s chewing gum. The promotion runs through April 30.
At the conclusion of the promotion at the end of the regular season, all registered contestants will be eligible for a random drawing to win two tickets to the NBA Finals in June.
Wrigley’s already got into NBA action this summer, sponsoring a mobile Jam Van tour through the U.S. shortly after unveiling its multi-year NBA pact this summer.
“They really hit the ground running with activation,” said Mark Tatum, NBA senior vice president of marketing partnerships.
Fans can also enter a contest between Dec. 19 and Feb. 29 to mimic moves from a highlight reel to be posted weekly by New Jersey Nets star Vince Carter. Weekly video entries in this “Wrigley’s Hoops Challenge” will be judged by Carter himself, with winning videos to be displayed along with Carter’s moves on a Jumbotron in Times Square.
“It’s a very cool promotion, gets our fans engaged, and takes advantage of fan-generated content, which our fans just love,” said Tatum.
It will also get two randomly selected fans from that weekly contest a trip for two to New York to see an NBA game, meet an NBA player or legend and gain post-game access to a locker room.
The Wrigley Jam Van will be at the NBA All-Star game in New Orleans, and the league is anticipating other activation around the mid-season classic.
“We’re looking to integrate Wrigley’s into the fabric of the game,” said Tatum. “It’s a natural fit because our players chew gum.”
In fact, Wrigley’s also has a sponsorship deal with the New Jersey Nets that includes branded courtside gum bins so the players have easy access for something to chew on during the games.
