This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr.
Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online for a chance to win a ride with Earnhardt. Five winners will be chosen at random to blaze around the track at Lowe’s Motor Speedway on Oct. 26.
This promotion replaces personal appearances, a long-standing tradition for the Wrangler spokesman. The Wrangler brand will tag TV, print and radio during the promotion directing consumers on how they can win. The ads are slated to run in ESPN The Magazine, Rolling Stone and on ESPN’s SportsCenter, the Discovery Channel and Spike TV.
Network
