Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, points to harsh economic conditions compelling marketers to look for tactics that won’t strain their budgets, which makes content-based efforts appealing. Meanwhile, Simon Edelstyn, European managing director at Outbrain, expects to see more video-based content campaigns this year, thanks to its strength in driving engagement and ROI. (Econsultancy)
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