Making the shift to becoming a data-driven marketing organization can be challenging, but the benefits can be huge. Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO, Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5th at 2:00 p.m. ET.
In the webinar, titled “Inside Overstock’s Transition to Data Driven Marketing: Using Technology to Drive Customer 
Centricity,” Shah will be discussing the imperative of Overstock being a data-driven marketing organization, the challenges and opportunities for a marketing organization in leveraging massive amounts of big data and how analytics enable better management and measurement of advertising spend.
Shah will also focus on leveraging data to create a true 360-degree customer view, and how to bring customer’s online experiences to life with the help of data-driven practices.
Click here to register for next week’s webinar!
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