Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.
So she and partner Sam Mangiere created a Web site (www.frombagstoriches.com), through which fashion-conscious women can rent handbags by top designers like Gucci, Fendi and Louis Vuitton for as little as $15 a month.
The company began by using pay-per-click advertising on Google and Yahoo!,
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