Watch That Expiration Date!
Posted on
by Chief Marketer Staff
DO YOU TRULY KNOW the impact of your marketing efforts on customer retention? Are they driving bottom-line revenue? Building customer loyalty? If you haven’t looked at these key business metrics lately, chances are the results could surprise you.
Times change. Attitudes shift. Customers’ needs fluctuate constantly. And still, many companies cling to the same marketing strategies that worked in the past.
As a result, loyalty programs often languish in sameness year after year, and advertising placement typically remains unchanged for extended periods.
While these methods may have been successful at one time, there’s typically a shelf life associated with them. Recognizing an approaching
