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Pulse220’s signature initiative is PepsiCo’s Super Bowl hospitality program, a super VIP experience for 450 of its most important global clients and partners. The agency (recently acquired by event/experential marketing firm George P. Johnson) relocated to Ferndale, MI, doubling the size of its office space, and added full-service video production to its slate of offerings. New offices also opened in Chicago and Detroit. Stylish bicycles and helmets are available to anyone who wants to pedal downtown for lunch or a coffee break.