BESPOKE SPORTS AND ENTERTAINMENT – This Top Shop worked with FOX sports to develop tune-in campaigns that led to record television rates and unprecedented buzz around live sports programming. Built a two-week, 9,000-mile mobile tour featuring a bus wrapped in Michigan coach Jim Harbaugh’s khakis. Manned by five “Harbros” lookalikes, it traveled the country doing news shows, PR events and live MLB telecasts. The interior looked like a Michigan man cave and the tour helped the Michigan-Utah opener become the highest-rated and most watched college football game on FS1 since its launch in 2013. Now that’s a touchdown!
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