BESPOKE SPORTS AND ENTERTAINMENT – This Top Shop worked with FOX sports to develop tune-in campaigns that led to record television rates and unprecedented buzz around live sports programming. Built a two-week, 9,000-mile mobile tour featuring a bus wrapped in Michigan coach Jim Harbaugh’s khakis. Manned by five “Harbros” lookalikes, it traveled the country doing news shows, PR events and live MLB telecasts. The interior looked like a Michigan man cave and the tour helped the Michigan-Utah opener become the highest-rated and most watched college football game on FS1 since its launch in 2013. Now that’s a touchdown!
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Momentum Worldwide Event Marketing Strategies Activent Marketing Marketing Activations Group Epsilon Don Jagoda Associates Bottlerocket Marketing (a division of Brand Connections) Mastermind Involvement Marketing Aquarius Sports and Entertainment Bespoke Sports and Entertainment