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B2B Top Shops

Bespoke Sports and Entertainment

B2B Top Shops
  • Core 1: Sponsorship Activation & Marketing
  • Core 2: Event & Experiential Marketing
  • Core 3: Sports Marketing

  • Clients Include: Credit One, Pilot Flying J, FOX Sports, Academy Sports+Outdoors, United Healthcare
  • Website:
  • Contact: Mike Boykin

BESPOKE SPORTS AND ENTERTAINMENT – This Top Shop worked with FOX sports to develop tune-in campaigns that led to record television rates and unprecedented buzz around live sports programming. Built a two-week, 9,000-mile mobile tour featuring a bus wrapped in Michigan coach Jim Harbaugh’s khakis. Manned by five “Harbros” lookalikes, it traveled the country doing news shows, PR events and live MLB telecasts. The interior looked like a Michigan man cave and the tour helped the Michigan-Utah opener become the highest-rated and most watched college football game on FS1 since its launch in 2013. Now that’s a touchdown!