FCBX – Introduced Jack Daniel’s Sinatra Century small batch whisky to influencers combined with a nationwide experiential journey through Sinatra’s (the most renowned Jack Daniel’s drinker) career on his birthday. Partnered with two sister IPG PR agencies as PR plays a crucial and growing role in the evolution of experiential marketing. Opened its first office in South America.
Chief Marketer 200
MarketingLab Red Moon Marketing Be The Machine TSMGI (The Specialized Marketing Group, Inc.) The Strategic Agency Octagon Havas Street Infinity Marketing Team, Inc. Campus Agency Epsilon