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B2B Top Shops

TSMGI (The Specialized Marketing Group, Inc.)

B2B Top Shops
  • Core 1: Promotional Marketing
  • Core 2: Sports Marketing
  • Core 3: Event & Experiential Marketing

  • Clients Include: Aon Plc, Abbott Laboratories, Bosch Automotive , Valvoline, Wesco
  • Website:
  • Contact: [email protected]

TSMGI, To drive retail sales for its client Valvoline, TSMGI developed an in-store promotion that leveraged NASCAR drivers Dale Earnhardt Jr., Jimmie Johnson, Chase Elliott and Kasey Kahne, producing life-like bobbleheads and extensive content around the “Pit Pals.” With a purchase, consumers could collect all four “Pals,” packaged in retro-designed “oil cans.” Upgraded its on-site retail capabilities and added positions for consulting services and talent management.