Topic | Social Media Marketing

Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell.

Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.

Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here's five tips.

It's confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.