TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
How companies can use social platforms to communicate with customers during the pandemic.
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
How marketers can use COVID-19 mentions on social media for social listening.
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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