Social Media Marketing
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Digital
Social Media Listening and Platform Updates for Marketers
How marketers can use COVID-19 mentions on social media for social listening.
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Acquisition
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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Acquisition
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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Acquisition
Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Acquisition
How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
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Acquisition
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip. -
Acquisition
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users. -
Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Acquisition
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes.
