Topic | Metrics

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Here are the five steps to creating a successful Google Analytics implementation.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.