Topic | Marketing Technology

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.