Topic | Marketing Technology

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.