Marketing Technology Archives - Page 3 of 6

Five Martech Trends to Keep an Eye On in 2021

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

Digital

How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Acquisition

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Acquisition

Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

MarTech

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

MarTech

Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Data & Analytics

Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.