Topic | Marketing Technology

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.

Satisfying the munchies just got a bit easier for students at the University of the Pacific in Stockton, CA, with snackbot.

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.