Topic | Loyalty Marketing

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.

7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.