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Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly