Topic | Loyalty Marketing

Brands on Fire: e.l.f. Beauty

|  by Kaylee Hultgren

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

FREE LIVE Webinar - In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

	
        

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