Topic | Loyalty Marketing

Organizations that have recently introduced loyalty programs during the pandemic.

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.