Topic | Experiential Marketing

Take a photo tour of what was new and different this year at New York’s homegrown festival.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

Data points supporting the experiential marketing industry’s comeback.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.