Topic | Experiential Marketing

Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.

A local campaign teaches kids about bullying through fun activities and discussions.

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

In this Chief Marketer Special Report, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target.

Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.