Topic | Experiential

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic consumer.

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

Three ways gamification can benefit brands.

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

  This is a nice story. Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.