Topic | Experiential

Holiday activations from likes of Amazon, KFC, Walmart and others.

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

Data points supporting the experiential marketing industry’s comeback.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.