Topic | Event Marketing

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

How the security software company created a live event with energy--despite the remote viewership.

Strategies in event marketing from B2B leaders in the forefront of the industry.

Considerations for marketers pivoting to digital events as a result of Covid-19.

Insights on Covid-19 for marketers who depend on face-to-face interactions for business.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.